This project was about re-branding the shopping center "La Marina" in Benidorm. This concept was one of two routes during the design process.
The idea behind the new logo was to represent "La Marina" as the heart of Benidrom. The Gradient represents the diversity that the city has to offer. Furthermore the geometrical shape was used as a metaphor for a window, offering "a closer look" on to the city and the shopping center "la marina".
Team project during my internship at story&Co in Barcelona